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How to Truly Bring Online Video to the Mainstream

Posted: 21 Jun 2008 12:10 AM CDT

Aside from my troll feedings this week, I’ve really been doing a fair amount of thinking about online video, here at the blog and elsewhere. Between my thoughts on the framed discussion between Hulu versus YouTube, our own video productions at Mashable, and some discussions elsewhere I’ve had on the value of shortform video versus long, that’s where my head has been.

I’ve mentioned in the past my aversion to all things billed as the next big thing (Twitter, YouTube, APML, FriendFeed podcasting and a few others), typically followed by my subsequent adoption of said technologies, and even to a certain extent evangelism for them. I remember when YouTube first started getting buzzed about, I was still pretty deep into my evangelism of podcasting, and saw the technology as antithetical to where online video was headed as a whole.  Obviously my initial reaction was proven wrong, but recent discussions and reactions I’ve been reading to various posts I’ve done recently have caused me to revisit the initial analysis I had on the idea.

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